Please visit tdctrade.com for more webcasts.UK private club Quintessentially provides luxury concierge services for jet set celebrities like Madonna and Victoria Beckham, developing its business -- which is new to Asia -- through its regional headquarters in Hong Kong. Managing Director for Asia Emma Sherrard says Hong Kong provides the transparency, relationships and referrals which are key to a business that also includes producing a magazine and developing subsidiary goods and services. As well as personal shopping and sourcing unique goods, she says Quintessentially staff have met many challenges, like arranging a private air flight over the Great Wall of China and hosting a birthday party on a desert island. Council, Development, HKTDC, Hong, Kong, Trade,貿發局, 香港貿易發展局